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Technical Description
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Using BannerML
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Technical Description

BannerML is an XML-based language. The BannerML description includes a description of tags, which structure information attached to the banner so that it can be placed directly in different fields in the userís database.

BannerML Description

Element
Description
Attribute Definitions
Contents
Banner
Root element
None
CompanyName, Goods_ServiceName, Goods_Service Description, Proposals, OtherPromotions, AdvertisingAgency
CompanyName
Name of Advertised Company
None
CDATA
Goods_ServiceName
Name of Advertised product - goods or services
href = CDATA, Link to page of advertised product
CDATA
Goods_Service Description
Description of advertised product
None
CDATA
Proposals
Description of proposals, associated with advertised product, incl. discounts, reduced prices, free products, etc.
None
CDATA
OtherPromotions
Description of additional proposal to user, somehow related to advertised product
href = CDATA, Link to page of other promotions, associated with advertised product
CDATA
AdvertisingAgency
Name of Banner Placing Company
None
CDATA

Example

<?xml version="1.0" encoding="Windows-1251"?>
<banner>
   <CompanyName>
     Evoke Communications
   </CompanyName>

   <Goods_ServiceName xml:link="simple"
href="http://www.mobile.evoke.com/webconf/downloads.php3">
     Evoke Mobile Webconferecing
   </Goods_ServiceName>

   <Goods_ServiceDescription>
     Free application for the *Palmô V, Vx, and VII Organizers. Once you have downloaded and unzipped the application, you can upload the application into your Palm V, Vx, or VII Organizer. Once the icon is visible from your Palm application list, click the Evoke Conference icon
to begin your Evoke Mobile Webconference instantly.
   </Goods_ServiceDescription >

   <Proposals>
     Free Download
   </Proposals>

   <OtherPromotions xml:link="simple"
href="http://www.mobile.evoke.com/webconf/index.html">
     Mobile Webconferencing $.27/min/user
   </OtherPromotions>

   <AdvertiswingAgency>
     http://ad.doubleclick.net
   <AdvertiswingAgency>
</banner>

Click here to see this description in Image Co-Tracker interface.