 |
Technical Description
BannerML is an XML-based language. The BannerML description includes a description of tags, which structure information attached to the banner so that it can be placed directly in different fields in the user’s database.
BannerML Description
| Element |
Description |
Attribute Definitions |
Contents |
| Banner |
Root element |
None |
CompanyName, Goods_ServiceName, Goods_Service Description, Proposals, OtherPromotions, AdvertisingAgency |
| CompanyName |
Name of Advertised Company |
None |
CDATA |
| Goods_ServiceName |
Name of Advertised product - goods or services |
href = CDATA, Link to page of advertised product |
CDATA |
| Goods_Service Description |
Description of advertised product |
None |
CDATA |
| Proposals |
Description of proposals, associated with advertised product, incl. discounts, reduced prices, free products, etc. |
None |
CDATA |
| OtherPromotions |
Description of additional proposal to user, somehow related to advertised product |
href = CDATA, Link to page of other promotions, associated with advertised product |
CDATA |
| AdvertisingAgency |
Name of Banner Placing Company |
None |
CDATA |
Example
<?xml version="1.0" encoding="Windows-1251"?>
<banner>
<CompanyName>
Evoke Communications
</CompanyName>
<Goods_ServiceName xml:link="simple"
href="http://www.mobile.evoke.com/webconf/downloads.php3">
Evoke Mobile Webconferecing
</Goods_ServiceName>
<Goods_ServiceDescription>
Free application for the *Palm™ V, Vx, and VII Organizers. Once you have downloaded and unzipped the application, you can upload the application into your Palm V, Vx, or VII Organizer. Once the icon is visible from your Palm application list, click the Evoke Conference icon
to begin your Evoke Mobile Webconference instantly.
</Goods_ServiceDescription >
<Proposals>
Free Download
</Proposals>
<OtherPromotions xml:link="simple"
href="http://www.mobile.evoke.com/webconf/index.html">
Mobile Webconferencing $.27/min/user
</OtherPromotions>
<AdvertiswingAgency>
http://ad.doubleclick.net
<AdvertiswingAgency>
</banner>
Click here to see this description in Image Co-Tracker interface.
|
BannerML Overview